Good news for digital marketers, Instagram Insights has doubled the tracking period from 30 to 60 days! This will be useful for all marketers to better track their results and get the most out of them.
Instagram has added a new calendar tool to IG Insights, which allows you to access the specific dates that interest you. The existing predefined date range is still available at the top of the screen if you prefer to stick to it.
So you can analyze the last two months of data at a time, and soon you will have up to three months of performance data from your accounts, giving you a much greater capacity to measure your results.