Facebook ads have skyrocketed in popularity, with a 50% increase in advertisers over the last year alone, according to the company’s financial filings. And for good reason. But what makes Facebook ads one of the most powerful forms of advertising? That’s simple. Facebook’s ad targeting options allow you optimize the reach of your ad, getting it in front of exactly who you want. After all, Facebook knows more about it’s users than they probably know about themselves; and that’s great news for you.

100+ Facebook Ad Targeting Options

There are more than a hundred targeting options for your Facebook ad. Setting up your ad is simple, and Facebook has done a great job at keeping the audience targeting set-up simple as well. But little do many of the 3 million advertisers on Facebook know, you can actually type in far more specific filters for your audience. That’s exactly what we’ll go over today. Here’s an overview of some of the Facebook ad targeting categories that may blow your mind:

  • Location
  • Age
  • Languages
  • Relationship
  • Gender
  • Education
  • Employers
  • Income
  • Type of home
  • Industries
  • Ethnicity
  • Generation
  • Parents of
  • Life events
  • Politics
  • Interests
  • Entertainment
  • Family and relationships
  • Fitness and wellness
  • Food and drink
  • Hobbies and activities
  • Shopping and fashion
  • Sports and outdoors
  • Technology
  • Automobile
  • Business to business
  • Charity
  • Digital activities
  • Expats
  • Job role
  • Media
  • Mobile device user
  • Purchasing behavior
  • Travel
  • Connections
  • Remarketing
  • …and the list goes on to detailed subcategories

To illustrate Facebook’s ad targeting options, WordStream created this brilliant Facebook Ad Targeting Options cheat sheet infographic.