Ever wondered what makes things so popular? What makes things go viral? And how to come up marketing strategies that will spread? Our book of the week, a New York Times best seller, Contagious, explains why particular ideas and products become so popular.
If you’re curious about the anatomy of social transmission and word of mouth, then this is a book for you. Wharton marketing professor Jonah Berger dives into the social influences that shape consumer behavior from the clothes we buy to the names we give our children.
Buy it on Amazon for $9.52
Want to make your product or idea contagious? This enlightening read will show you techniques to help your information spread far and wide. From designing messages and advertisements to shareable content, this book will change the way you do marketing — for the better!
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