If you’ve asked yourself, “Is my marketing strategy outdated? Am I doing what it takes to spark a change in consumer behavior?” then you’re asking yourself the right questions. Because it’s true. The rules of marketing and PR have changed. And keeping up is the lifeline of your business.
Our book of the week, The New Rules of Marketing and PR is the pioneering guide to the future of marketing.
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Want to know how to communicate directly with today’s modern buyers? Need to raise visibility for your business or non-profit? Trying to find ways to increase sales in a consumer driven world? You’ll find the answers and transform yourself into a savvier marketer. It’s full of real life examples on viral social media, marketing, PR and sales tactics and strategies to help you grow your business.
There’s no surprise that this book is an international best seller with more than 350,000 copies sold in over 25 languages. If you work in marketing or publicity or you’re simply wearing multiple hats within your business, The New Rules of Marketing and PR is an unparalleled resource to help you grow and create success.