There is no question that emails have made a huge mark in the world of online marketing. The problem was that a crisis came along when the creation of spam became a common practice. This made it seem like email marketing was dying as a practice and audiences started to give up on the use of emails for anything that wasn’t strictly personal. This led to a large number of changes in the way that email marketing was conducted, but those changes brought the method back to life.
There are many ways to ensure that an email marketing campaign is successful, but the most important thing is to be able to have a targeted audience before you even decide to launch the email marketing campaign. Being able to get that targeted list is essential, but definitely not an easy task if you don’t know what you are doing. Luckily, there are many apps and tools that allow marketers to start collecting high quality leads.
Once you have quality targeted audiences to send to your email, you need to think of the best way to approach them with your emails. A good subject line is going to be essential to ensure that your email gets opened. You also need to consider several factors that are going to be included in your copy. If the reader took the time to open the email, you already won half the battle, but you still need to capture their attention further with your sales copy.
The most important thing to keep in mind at all times is that email marketing is far from dead. The problem that email marketing is facing is related entirely to the lack of proper listings. Spam was created due to the random lists that marketers used to send their emails to their audience.
Iframe-apps offers a great built-in Facebook application called Newsletter, it allows the users to send massive Mailling campaign and gives all the tools to view your performance with advanced analytics.
There is no reason why you could not get the benefit of this Top ROI pratice in Sales and Marketing.