Facebook Advertising Glossary of Terms

Advertising technology company Nanigans has put together an infographic featuring a comprehensive Facebook advertising glossary of terms.

You can learn the difference between advertising bid terms like CPC, CPM and oCPM. And you’ll also learn when to use a particular bid term to achieve a particular result. For instance, why CPM is good to use when you want to drive Facebook traffic to your website.

Facebook ads infographic