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Megabrands like Facebook, Airbnb, Dropbox, Twitter… they don’t believe in traditional marketing; in fact, they don’t spend a dime on it. Throw away the old playbook of marketing...
A recent survey conducted by Facebook and Nielsen reveals that 63% of consumers communicate with brands via messaging more today than they did two years ago. What does this consumer behavior mean...
The Facebook Messenger app now has reached over 800 million active users (source: Facebook 2016). For Facebook, the objective of this app is obvious: replace traditional messaging. But, did you know...
Gmail provides numerous features in order to optimize your user experience and save you precious seconds in your daily life. You may be already using some of them while others remain hidden. Let us...
Nowadays, every marketer is a writer. Whether you’re writing an email, blog article, or social media posts, powerful content is your online currency. As they say, “content is king”...
Facebook is one of the most powerful mediums for brands to communicate with customers and potential leads. The down side? It’s also the best way to get a brand’s attention with negative...
If you’ve asked yourself, “Is my marketing strategy outdated? Am I doing what it takes to spark a change in consumer behavior?” then you’re asking yourself the right...
The battle between Instagram vs. Facebook has been long in the making, but now businesses don’t really have a choice: they need Facebook. Why you ask? Recently, Instagram introduced it’s...
Social media marketing is constantly changing with new technologies and opportunities. And we know it can be hard to keep up. That’s why this week, we’re highlighting one of our...